Understanding Google Analytics data and reports is crucial for your business. This article will show the basics of using Google Analytics tool. Many business owners under utilize this amazing free tool. It’s essential for every business to regularly analyze performance of their content.
Using Google Analytics will help give you a detailed report of what’s working well in your business and the changes you might need to make.
Google Analytics Glossary:
Let’s discuss some of the Google Analytics terms before proceeding with the tutorial. This quick glossary will help you better understand Google Analytics.
- Dimensions: The dimensions are different descriptive attributes in the data report.
- Metrics: The metric pages or sessions are the average number of pages views per session.
- Sessions: A session is the amount of time a user is actively involved in your blog, website, application, etc.
- Users: Users calculates how many new visitors and returning visitors are attending your blog, website, or etc.
- Pageviews: Pageviews are the total numbers of page viewed in your blog or website.
- Pages/Sessions: The average numbers of pages viewed during a session measures the page/sessions.
- Avg. Session Duration: It measures the length of a session and it gives you an average session.
- Bounce Rate: The percentage of visitors to a particular website who navigate away from the site after viewing only one page.
- New Sessions: The percentage of first time visits it will give you a percentage.
- Goals: Gives you a report of users who have completed a specific goal you have set up for your blog or website.
- Conversions: Every time a goal is complete on your website or blog this counts as a conversion.
- Campaigns: Google analytics allows you to add campaigns to get more information from your referral traffic.
- Acquisition: It reflects where you get your users.
- Behavior: It let’s you to view behavior data to help you see which content is working and which one might need to be remove.
Why Google Analytics
Google analytics is a powerful free tool for monitoring and evaluating traffic on your website or blog. Google analytics will gather helpful data reports on what’s working on your site, track statistics, visitor engagement, and social media activity.
How do you plan to grow your business if you don’t understand what’s working? The free tool also helps you understand your audience and their needs. Using Google analytics will provide the following information:
- Who has visited your website?
- What are they doing when they are visiting your website?
- When they visit your site?
- Where did they arrive on your website from?
- How users interact with your site’s content?
Many people when they sign in to Google Analytics usually just look at their overall traffic for day. They measure the difference of traffic from the previous day and from the current day.
Google Analytics Tool
Get started with Google Analytics by visiting: Google.com/analytics.
To start gathering free information about your website or mobile app just follow the next steps:
- Create an account with Google Analytics at Google.com/analytics
- Sign into the account and follow the prompts.
- The account you have created, set up a property.
- It will as you to set up an account name, website name, website URL, choose industry category.
- Select get tracking ID
How To Install Google Analytics In WordPress
The easiest way to add Google Analytics is using their plugin.
- Download Google Analytics Plugin
- Open Google Analytics Plugin
- Paste the tracking ID
Google Analytics Tutorial
Google Analytics Home
After you log into Google Analytics, you will end up in the home page. The main page shows you a list of all the websites, blogs, or applications you have registered with Google Analytics. The right side of each property you will see basic data such as sessions, average session duration, bounce rate, goal conversion rate.
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